About us
A firm built the way advice should be given
Independent by structure, rigorous by habit, and invested in outcomes long after the transaction closes.
Our story
Born from a simple observation
Growing Indian businesses are rarely short of ambition. What they are short of is honest, conflict-free financial counsel — someone on their side of the table when capital, regulation and strategy collide.
Rinniti Advisory Private Limited was founded to be that counsel. We work at the intersection of debt markets, financial-institution transactions and regulatory frameworks — territory where a misstep is expensive and generic advice is worse than none.
Our founders and advisors have sat on every side of these transactions: inside banks and NBFCs approving credit, inside companies raising it, and alongside regulators interpreting the rules. That vantage point shapes everything we do — from how we package a proposal for a credit committee to how we sequence an RBI application.
Today we advise promoters, boards and investors across India on debt syndication, the purchase and sale of financial institutions, ongoing CFO-level stewardship, and the licenses and filings that keep it all compliant.
Approach & values
What we hold ourselves to
Independence, structurally
We accept no distribution incentives, no lender referral fees that bias our recommendation, and no mandates where our interests and yours diverge. If a transaction should not happen, we say so — early.
Candour over comfort
Boards deserve the unvarnished view: what lenders will actually think, what the regulator will actually ask, what your numbers actually support. We would rather lose a mandate than soften an assessment.
Craft in execution
Term sheets, information memoranda, RBI applications, board MIS — the documents we produce are the firm's signature. They are built to withstand scrutiny from credit committees and regulators alike.
Relationships, not transactions
The best measure of an advisor is repeat business. We structure engagements for the long arc of a client's growth — the next facility, the next license, the next stage — not the next invoice.
How we work
From first conversation to closed transaction
Every engagement is different, but the discipline is the same. Senior team members lead each phase — nothing is handed down to a junior bench.
Understand
We start with your business, not the product: cash flows, growth plans, constraints, and what "success" actually means for the promoters and board.
Structure
We design the solution — facility structure, transaction perimeter, licensing pathway or CFO operating cadence — and pressure-test it against market and regulatory reality.
Execute
We run the process end to end: preparing materials, approaching counterparties, negotiating terms, managing diligence and coordinating counsel through documentation.
Stand by
We stay engaged after close — covenant calendars, regulator follow-ups, refinancing windows — because the transaction is the beginning of the relationship, not the end.
The work speaks best
Browse a selection of representative mandates across our four practices.